If you do email marketing as a business, one of the main challenges you always have is to get business contact lists with email addresses that are verified. A lot of lists that you procure through list brokers as well as the ones you get from conferences are missing email addresses, which almost makes the list useless as your primary mode of first reach out to your customers is email.
A common solution to this problem is email append, the process of adding missing email addresses to a database of contacts. Email append has existed for a while, especially in consumer email marketing but hasn't really evolved much over the years. In B2B marketing, email append is still a very valuable solution and a slew of new vendors are bringing innovation that goes beyond simply matching names to a 3rd party database to see if you get a match and extract an email address. This tactic works poorly for B2B lists.
The new and more advanced way is to leverage publicly available data to model email addresses based on email formats that are commonly seen for a particular company. Using this its possible to generate all possible email addresses for a contact which can then be verified via an email verification technique that only a few companies have mastered. Such a list is a lot more valid and the better way to go.
However, you must be clear that such a list of email addresses is NOT an Opt-in list at all and you must follow CAN SPAM regulations while approaching these contact with an email.
Technorati Tags: email append, email appending services, email modeling, optin lists, b2b email append
A common solution to this problem is email append, the process of adding missing email addresses to a database of contacts. Email append has existed for a while, especially in consumer email marketing but hasn't really evolved much over the years. In B2B marketing, email append is still a very valuable solution and a slew of new vendors are bringing innovation that goes beyond simply matching names to a 3rd party database to see if you get a match and extract an email address. This tactic works poorly for B2B lists.
The new and more advanced way is to leverage publicly available data to model email addresses based on email formats that are commonly seen for a particular company. Using this its possible to generate all possible email addresses for a contact which can then be verified via an email verification technique that only a few companies have mastered. Such a list is a lot more valid and the better way to go.
However, you must be clear that such a list of email addresses is NOT an Opt-in list at all and you must follow CAN SPAM regulations while approaching these contact with an email.
